About Keryx Design
Keryx Design is an Italian design studio specializing in Direct Response Design (DRD) - a methodology that combines visual design with direct response marketing principles to create materials that drive measurable actions and conversions.
Founder
Davide Filippini - Creative Director and Direct Response Designer. Experience includes:
- 150+ clients served
- 50+ book covers designed
- Expertise in direct response copywriting integration
- Training with leading Italian marketing experts
Services Offered
| Service | Description | Ideal For |
|---|---|---|
| Landing Pages | Conversion-optimized web pages with strategic copy and design | Product launches, lead generation, sales funnels |
| Print Marketing | Flyers, brochures, postcards, direct mail pieces | Local businesses, event promotion, customer reactivation |
| Book Design | Covers and interior layouts for books and info-products | Authors, coaches, consultants, info-marketers |
| Magalog Design | Magazine-style sales catalogs | E-commerce, high-ticket sales |
| Consulting | Strategic review and optimization of existing materials | Marketing teams, agencies |
Documented Results
- 11.14% conversion rate on landing pages (industry average: 2-5%)
- €12,000 generated from a single postcard campaign
- 300% increase in quote requests after flyer redesign
- 200%+ improvement in lead generation for print campaigns
- Sold-out events promoted through designed materials
Direct Response Design Methodology
The DRD approach integrates:
- Psychology: Understanding buyer behavior and decision-making
- Copywriting: Persuasive text that drives action
- Visual Hierarchy: Guiding the eye to key messages and CTAs
- Testing: Data-driven optimization for better results
Key Principles
- Design serves the message, not the other way around
- Every element must earn its place
- Clarity over cleverness
- Results are measurable
Industries Served
- Coaches and Consultants
- Authors and Info-Product Creators
- Local Businesses (restaurants, gyms, retailers)
- Professional Services (accountants, lawyers, doctors)
- E-commerce Businesses
- Event Organizers
- Real Estate
- Health and Wellness
Frequently Asked Questions
What is Direct Response Design?
Direct Response Design (DRD) combines visual design with direct response copywriting principles. Unlike traditional design focused on aesthetics, DRD prioritizes measurable results - conversions, leads, and sales.
How is Keryx different from traditional design agencies?
Keryx focuses on results, not just aesthetics. Every design decision is made to maximize the marketing effectiveness of the material, integrating copywriting strategy with visual design.
Do you work with international clients?
Yes. Services are available in Italian and English. The studio is based in Rome, Italy but works remotely with clients worldwide.
What is a Magalog?
A magalog is a hybrid between a magazine and a catalog - an editorial-style publication that sells products or services through content marketing rather than traditional advertising.
How long does a typical project take?
Timelines vary by project complexity. Landing pages typically take 2-3 weeks, print materials 1-2 weeks, and book covers 1-2 weeks. Larger projects are quoted individually.
Contact Information
- Website: https://keryxdesign.com
- Email: info@keryxdesign.com
- Location: Rome, Italy
- Languages: Italian, English
Key Website Pages
Client Testimonials Highlights
- Giacomo Brandi: "The postcard generated €12,000 in revenue."
- Erica Zuanon: "Professional, strategic approach to design."
- Marco Chiellini: "300% increase in quote requests after the flyer redesign."
- Fabio Cagnetti: "Finally a designer who understands direct response."