Welcome to Keryx Design
The studio of Davide Filippini, Italy's first direct response designer.
I help direct marketers stop losing readers to low-legibility design, and measure with far more precision how well each piece is actually working.
October: fullNovember: 1 slotNovember: 1 slotDecember: 2 slots
- Trained in classic DRD at Lori Haller's school
- Ran the Metodo Merenda design department, 3 years
- 400+ direct marketing campaigns in 8 years
Case studies
What can I do for you?
I design what you print or publish, with a way to measure what happens built into it.
The piece goes out, and you know how many replied
- Flyer
- Postcard
- Folded leaflet or brochure
- Ad creative
I design the sheet around the action it has to trigger: a phone call, a form, a scan.
It asks for the order in your place, from the first step to the last
- Sales letter
- Landing page
- Website
- Funnel
One page or several in sequence, the work is the same: the reading order and the point where the action is asked for.
Many pages, one single action, and the delivery date written into the contract
- Catalogue
- Book
- Magalog
- Long brochure
I work on the reading path: where you enter, where you slow down, where something gets asked.
And the copy?
Three routes. Pick the one you are in.
You don't have it yet
I can write it myself for short formats. For long formats, I can recommend copywriters.
You already have it written
One line item less on your invoice.
You have it but you're not convinced
I review it for you and tell you whether anything essential to getting a reply is missing.
In all three cases the copy arrives complete and final, in a single file. In pieces or still open, I don't start.
Want to hand me your design work?
Start the application and check my first available slots to work together.
Start the application
About me
I am Davide Filippini, the first Direct Response Designer in Italy: I put the discipline down in writing in my thesis at Accademia Santa Giulia in Brescia, academic year 2019/2020.
Then three years inside one of Italy's largest direct response marketing companies, running the creative department. I studied copywriting inside the staff of Marco Lutzu's Copy Academy.
What clients say about the work
He is the only designer in Italy I trust with my clients' work: his ability to elevate my words is impeccable.
In the two pre-launch weeks I nearly reached break-even. Davide combines design and strategy.
I will never switch again. The ease with which they turn an idea into a flyer, a poster or a magazine is remarkable. And I don't mean the looks, I mean the results.
I started selling the book 4 days ago: of 1,000 printed copies, 354 are left, with dozens of compliments on the finish.
After a year working together, his contribution has been decisive, in the non-profit field too.
I appreciated the working method from day one: clear, defined steps that let me follow every phase.
Making a technical direct marketing book engaging was not a given: the result speaks for itself.
Whether you run a small business or a large company, Davide makes the difference: he merges design and marketing into strategies that work.
No project yet, but you want to know more about direct response design and how I work?
Free video · 15 min The 13 layout mistakes that hold conversions back
I walk through the layout mistakes that make well-written copy tiring to read, and how to spot them on the material you already have.
Watch the video