Hi, I’m Davide Filippini. And no, I’m not here to talk about design as visual art.
I’m here to talk about design as a strategic weapon — especially when it’s on paper.
Because I believe that:
“If your message doesn’t get read, it doesn’t exist.”
That’s not theory. That’s decades of direct marketing proving one thing:
clarity beats creativity when it comes to conversions.
Social posts. Posters. Elegant flyers.
People complimented me. But results? Meh.
Then I discovered Direct Response Design.
A form of design built not to decorate, but to guide. To sell. To make your copy actually reach the brain of your reader.
I studied it. Lived it. And became the first Italian student of Lori Haller, one of the most trusted designers in the U.S. direct response scene.
Eventually I led the graphic department of the biggest direct marketing company in Italy for over 3 years.
And now?
I created Keryx design to help entrepreneurs, copywriters and marketers make their message visible, readable, and persuasive — especially through printed media.
What Is Keryx Design?
Keryx Design is not an agency. It’s a method. A mission. A call to arms (well, to fonts and layout).
Because in a world where everyone screams, your message deserves a messenger — not a jester.
A Keryx is your herald on paper: It doesn’t shout. It delivers. It doesn’t confuse. It persuades.
And yes, it sells.
Keryx Design is where copy and visuals stop fighting, and start working together to get your message read.
I specialize in design for print materials that are built to convert:
✉️ Sales letters and direct mail pieces
📖 Magalogs, reports and white papers
🧾 Brochures that don’t look like brochures
🏷️ Postcards, flyers, and inserts that feel personal
📦 Presentation packs and client onboarding kits
📚 Covers that position your content as premium
No fluff. No shiny templates. Just strategic layout, typography and design that make your reader say:
“I couldn’t stop reading.”
I offer:
One-off strategic audits (PDF or printed)
Full design projects (from scratch or restyling)
Training & consulting for marketing teams
📩 Reach out at info@keryxdesign.com
Let’s build your Printed Messenger.