Simple Pricing. No Surprises.

3+ pieces per month (mix of any types up to ~$5,500 a la carte value). Priority scheduling. Guaranteed 48h revision turnaround (measured from when you send markups, US Eastern time). ~15% savings vs. one-shot pricing.

Discuss Retainer

This is for you if:

Your copy has a readership path, a Johnson Box, and an order form
You need a designer who treats your copy as sacred, not as raw material
You're a copywriter, publisher, or marketer who measures results in response rate, not likes
You want press-ready files that go to the printer without questions

This is not for you if:

You need a logo, a corporate brochure, or brand identity work
You want the designer to write the copy for you
Your priority is "make it look modern" rather than "make it convert"

Need a copywriter first? We work with DR copywriters and can make introductions.

Sales Letter

Long-form sales letters, lift notes, and reply devices. Print-ready InDesign packages or digital formats.

$2,500

5–7 business days

How it works

Kickoff

Day 1

You send final approved copy + reference materials. We confirm specs, page count, and mail format with your printer.

First layout

Day 2–4

Full layout with readership path, headline hierarchy, sidebar callouts, and CTA engineering. Delivered as PDF proof.

Revision 1

Day 5

You mark up the PDF. We revise within 24 hours. Copy changes at this stage are fine — we adjust the layout, never the words.

Revision 2

Day 6

Final tweaks. If you're happy after Round 1, we skip this and go straight to delivery.

Delivery

Day 7

InDesign package + PDF/X-1a. Files go directly to your printer. We stay available for any printer questions.

What you get

InDesign packaged files (.indd + links + fonts)
PDF/X-1a for print / high-res proof PDF
2 revision rounds included
USPS automation-compatible layout

What you send us

Final approved copy (Word, Google Doc, or plain text)
Brand assets if any (logo, color palette, fonts)
Printer specs (trim size, paper stock, mail class)
Swipe pieces or reference layouts you like (optional but helpful)

Magalog

Full magalog packages including cover, body, gatefolds, inserts, lift notes, buck slips, BRE, and order forms. The complete mailing piece.

$5,500

10–14 business days

How it works

Kickoff + specs

Day 1–2

Copy review, printer coordination, format confirmation. We map the readership path before touching a single layout.

Cover + first 8 pages

Day 3–5

Cover design (the piece that decides if anything inside gets read) plus the opening spread and first body section. PDF proof for review.

Full body layout

Day 6–9

Remaining pages, sidebars, testimonial blocks, callouts, order form, and inserts. Complete PDF proof delivered.

Revision 1

Day 10–11

Full markup round. We address every note. Typical turnaround: 24–48 hours.

Revision 2 + delivery

Day 12–14

Final polish and delivery. Complete InDesign package ready for your printer. We coordinate directly with the print house if needed.

Example: You send copy Monday → cover proof Wednesday → full magalog PDF the following Monday → your markups back Wednesday → revised PDF Friday → final InDesign package to your printer the following Monday. Two weeks, start to finish.

What you get

InDesign packaged files (.indd + links + fonts)
PDF/X-1a for print + high-res proof PDFs at every stage
2 revision rounds included
USPS automation-compatible (barcode clearance, indicia, tabbing)
Cover + body + inserts designed as one integrated readership path

What you send us

Final approved copy with page flow indicated
Product/service images (we can source stock if needed)
Printer specs (page count, trim size, paper, binding, mail class)
Any existing brand guidelines
Testimonial photos + attribution details

Landing Page

Long-form sales pages, webinar registration pages, and squeeze pages. Designed with the same DR methodology as print — readership path, eye-flow, ad defense bypass.

$2,000

3–5 business days

How it works

Kickoff

Day 1

You send the copy and any existing page. We wireframe the visual structure and readership path.

Full design

Day 2–3

Complete page design in Figma: hero, body sections, proof elements, CTA blocks, mobile version. Delivered as Figma link + PDF preview.

Revision + delivery

Day 4–5

You review, we revise. Final Figma file delivered. If you need HTML/CSS export, add 1 day.

What you get

Figma source file (fully editable)
Exported HTML/CSS if needed
Mobile-responsive design
1 revision round included

What you send us

Final approved copy
Product images, headshots, testimonial photos
Existing page URL (if redesigning)
Tech stack info (WordPress, ClickFunnels, custom — so we deliver compatible files)

Insert / Flyer

Direct mail inserts, buck slips, postcards, and flyers. Small pieces, same DR methodology. Often bundled with a magalog or sales letter package.

$800

3–4 business days

How it works

Kickoff

Day 1

Copy + specs received. Quick alignment on format and mail requirements.

Design + proof

Day 2–3

Full layout delivered as PDF proof. Headline hierarchy, CTA, QR code placement, trust elements.

Revision + delivery

Day 4

Final tweaks and file delivery.

What you get

InDesign packaged files + PDF/X-1a
1 revision round included
USPS-compliant if mailed standalone

What you send us

Final copy
Trim size and paper specs
Images / product photos if applicable

Print + Digital Bundle

Same funnel, both formats, one designer. The visual system stays consistent from mailbox to browser. Typically a sales letter or magalog + the landing page it drives to.

$4,000

7–10 business days

How it works

Kickoff

Day 1

Both pieces scoped together. We map the reader journey: what do they see in the mail, what do they see when they scan/click.

Print piece first

Day 2–6

The mail piece is the anchor. We design it first, then carry the visual language to digital.

Digital piece

Day 7–8

Landing page designed to match — same typography, same proof hierarchy, same CTA logic. Different medium, same readership path.

Revision + delivery

Day 9–10

Both pieces revised together to ensure consistency. Full package delivered.

What you get

Everything from the print piece (InDesign + PDF/X-1a)
Everything from the landing page (Figma + HTML/CSS)
Consistent visual system across both formats
2 revision rounds on each piece

What you send us

Copy for both pieces
All specs (print + digital platform)
Brand assets and images

Not sure which piece you need?

Start with the free eye-flow audit. Send us what you have — we'll tell you what's working, what's not, and what format makes sense for your goals.

New to direct mail? Tell us about your funnel and your goals. We'll recommend the right first piece and connect you with a DR copywriter if you need one.

Or just tell us about your project. No pitch, no pressure. We'll send you a fixed quote within 24 hours.

Get a Free Eye-Flow Audit Email Us About Your Project

All prices are introductory rates. We're building our US portfolio and offering preferred pricing to early clients.

Common Questions

What if I need more than 2 revision rounds?

Additional rounds are $150 each. In practice, most projects finish in 1–2 rounds. We design to brief, not to ego — so there's rarely a need for extensive back-and-forth.

Do you handle printing or just design?

Design only. We deliver press-ready files that go straight to your printer. We're happy to coordinate directly with your print house on specs if needed — no extra charge.

Can you rush a project?

Yes. Rush turnaround (50% faster than standard) is available at +30%. Retainer clients get priority scheduling at no extra cost.

How do I pay?

50% upfront, 50% on delivery. We accept wire transfer (Wise) and PayPal. Retainer clients pay monthly in advance.

What about the copy — do you write it?

No. We're designers, not copywriters. You provide the final approved copy, we build the layout around it. If you need a copywriter, we can introduce you to DR copywriters we trust.

What if I'm not happy with the result?

We work revision rounds until you're satisfied. If after all revisions you still feel the work doesn't meet the brief, we'll refund the second payment. We've never had to do this.