Your Designer Is Sabotaging Your Sales
(Without Knowing It)
15-minute video revealing which design choices are killing your conversions - even if your materials look “professional”
I WANT THE VIDEO DIAGNOSISSome Video Loom Examples
How Does It Work?
Send the material
Upload your graphic materials: landing pages, brochures, postcards, etc.
Receive the Video Loom
We send you a video with the 3 main errors to fix to revitalize your conversions, with attached written summary
Want us to handle the fix?
We’ll deduct 100% of what you paid for the video loom from the invoice
Beautiful ≠ Effective. Your ‘Award-Worthy’ Design Might Be Your Biggest Liability.
Your designer made it beautiful. Clean. Modern. Minimal.
And it’s costing you sales every single day.
Because traditional graphic designers are trained to make things pretty, not to make things sell.
They don’t know:
- Where the eye naturally flows (and how to control it)
- Which font weights trigger action vs. passive reading
- Why your CTA is invisible despite being “right there”
- How whitespace can guide decisions or create confusion
- Which color psychology actually impacts buying behavior
The brutal truth:
That landing page that won design awards? It’s probably converting at 0.5% when it should hit 5%.
Your beautifully designed brochure? Readers abandon it after the first fold.
Your “clean and minimal” email? It’s getting deleted because nothing pulls the eye.
Pretty design gets likes. Direct Response Design gets clients.
I’ll Show You Exactly Which Design Choices Are Killing Your Conversions
Here’s what you get for $197:
- › Typography crimes (hierarchy, readability, eye-path)
- › Layout failures (F-pattern violations, dead zones, friction points)
- › Color psychology mistakes (trust killers, action suppressors)
- › CTA invisibility analysis (why nobody clicks)
- › Mobile design disasters (70% of your traffic sees this)
This isn’t subjective “I would do it differently” feedback. This is neuroscience-backed, conversion-tested Direct Response Design principles applied to YOUR materials.
Who Will Make the Video Loom?
Davide Filippini
First Direct Response Designer in Italy
I’m the first Italian student of Lori Haller, the greatest American Direct Response Designer. For 3 years I managed the graphic department of Metodo Merenda, Italy’s biggest Direct Response firm. I’ve seen hundreds of materials, I understood what works and what doesn’t. Now I bring this experience directly to you with a personalized video analysis.
What They Say About Us
"The only one in Italy I trust with my clients' work. His ability to elevate my words is impeccable."
Daniel Porro
Copywriter
"In two weeks of pre-launch I almost reached break-even. Davide combines design and strategy."
Nicola Serafini
Senior Copywriter
"Davide managed to combine graphic design and strategy perfectly. Every visual element made sense even without explanations."
Massimo Usai
Entrepreneur
"A highly professional result that reflects the care of our services."
Andrea Dallan
CEO Dallan S.p.a.
"I couldn't imagine entrusting my materials to any other designer in the world."
Fabrizio Marino
3D4Steel
"Strategic design that speaks directly to the customer. Measurable results from day one."
Giacomo Brandi
Entrepreneur
"He transformed my website in just 5 days. Professional, available, and attentive to my needs."
Gianfranco Ranaldo
Restaurateur
"Professionalism and attention to detail. The design made the difference in our results."
Michelangelo Munarini
Entrepreneur
Investment
(VAT included)
A small investment to discover what’s sabotaging your conversions
About Payments
Send the material now and you’ll only pay if we realize we can help you. If the material you send is wrong from top to bottom, we’ll simply tell you to redo it.