Your next client is looking for you. Your website is losing them.
We build sites with direct response design: the same method used across 500+ marketing pieces for 50+ businesses. Every element moves the visitor toward one action. Built to be found on Google and by AI engines like ChatGPT and Perplexity.
Starting at €800 · billed in EUR, VAT included, everything covered
400+
direct response campaigns
designed
11.14%
record response rate
on a print campaign
3
years as Chief Design Officer
at a leading SMB marketing company
DRD
Completed Lori Haller's
Direct Response Design program (USA)
The problem
You have a website. But it might as well not exist.
You paid someone to build your site. Maybe it even looks decent. The clients still aren't coming.
You open Google, search for your own business, and you're not there. Or worse: your competitor is. The one with the uglier site.
Meanwhile the ground has shifted. Your clients don't only search Google anymore. They ask ChatGPT, Perplexity, and Gemini: "Who's the best [your field] near me?"
Your site isn't built for those answers. So you don't exist there either.
The result? Every day you lose clients you'll never know you lost.
What it actually costs
Do you know what a client thinks the second they land on your site?
"If the site looks like this, I can only imagine the work."
It isn't fair. It's just how the brain works. It takes a fraction of a second to form an opinion of a website. And that opinion becomes your reputation.
- ✕ It loads slowly
- ✕ It looks like it was built in 2015
- ✕ There's no clear next step
- ✕ It falls apart on a phone
- ✕ It doesn't show up on Google (never mind AI)
If your site has even two of these, it isn't neutral. It's actively pushing away people who were ready to become clients.
Google's own data: 53% of users leave a site that takes more than 3 seconds to load. The ones who leave don't circle back. They find someone else. And they book them.
The solution
A website that works for you. Even while you sleep.
Direct response design: every element on the page has one job. Bring you clients.
Not a site that's "nice to look at." A site built with method: visual hierarchy, the psychology of attention, copy written to sell. Every color, every font, every button is there for a reason.
And unlike the people who sell you "just a website," every page is built to be found: on Google through real SEO, and on AI engines (ChatGPT, Perplexity, Gemini) through structured content.
Design that converts
Not decoration. Every element sits where the eye already looks: cognitive psychology, F-pattern, visual hierarchy, engineered reading paths.
Found on Google and AI
Technical SEO, schema markup, structured content. People find you on Google, and when someone asks ChatGPT for a recommendation, your name comes up.
One consistent brand
Website, cards, brochures: one visual identity, one DR method. Consistency builds trust, and trust converts.
One person, zero runaround
You work with me directly. No middlemen, no interns. From the first call to launch, one professional.
KERYX
From ancient Greek: the herald, the king's messenger. He didn't dress the message up. He delivered it with clarity and impact. That's the approach: direct communication, design that sells. On Google, on AI, and in the printed pieces you hand your clients.
What changes
What changes when the site works for you.
You open your inbox on Monday morning. There's a quote request from someone you've never met. They found you on Google, read the site, understood what you do and what it costs. They chose you before they ever called.
"They chose you before they ever called."
Someone asks ChatGPT: "Who's the best [your field] near me?" Your name is near the top, because the site is built to be read by AI too.
You hand out a card or a brochure, the person visits the site, and finds the same quality, the same voice, the same professionalism. No disconnect. Just consistency. And consistency earns trust.
You stop explaining on the phone what you do, what you charge, and why you're different. The site does it for you, around the clock. You get back to the work.
Who I am
Who's behind Keryx Design.
My name is Davide Filippini. I'm a direct response designer: I build websites, marketing materials, and visual identities with one goal, to bring you clients.
For 3 years I was Chief Design Officer at one of the largest SMB marketing companies in Italy. I designed 400+ direct response campaigns for businesses across very different fields.
I completed the Direct Response Design program run by Lori Haller, one of the world's leading direct response designers, with 40+ years of work for brands like Disney, AAA, and Columbia House.
Today, through Keryx Design, I apply that same method for small businesses and professionals. No frills, no "pretty for its own sake." Only tools that do a job.
Portfolio
A few sites that came out of my studio.
I don't show them because they look good. I show them because they work.
Paola Filippini
Pietro 2002 - Construction & Holiday Rentals · pietro2002.com
"We run a construction company and were working on a major project with three villas going up. We needed more than a printed brochure: we wanted a way to get known and to connect with clients without losing our minds over social media. The result was exactly what we were after: a practical, polished, business-focused tool we can now comfortably recommend to anyone who wants to know more about the project."
Translated from the original Italian.
Giacomo Brandi
Real Estate Agent · giacomobrandi.com
"In over thirty years of work I've hired plenty of designers, and I've always switched, but not them. I'd never switch away from them. And I'm not talking about the looks, which are always beyond what I expect. It's the results in new clients they bring in. They hit the deadlines they promise, they're transparent on cost, and they're there for you even after the work is delivered."
Translated from the original Italian.
Gianfranco Ranaldo
Minicozzi Chef Lab · minicozzicheflab.it
"I trusted Davide with my landing page: a genuinely great result. From the first contact he was highly available, very professional, and attentive to what I needed. He turned my ideas into a site that matched my expectations in just 5 days: easy to use, with graphics polished down to the last detail. I recommend Davide to anyone still on the fence, because you'll be dealing with someone who truly takes your project to heart."
Translated from the original Italian.
Davide Veneto
Personal Branding · davideveneto.com
"Before Davide, I had a website. After Davide, I have a website that's mine. In design there's always this war: make something beautiful or make something that works. Davide found the exact spot where the two stop contradicting each other. The process was fast, clear, direct. When I look at the site, I think 'this is me, and no one can copy it.'"
Translated from the original Italian.
Paola Busoli
Bushori - Mindfulness Center · bushori.it
"Excellent service: on top of the skill, he puts his heart into it and makes sure the whole thing keeps working even AFTER the material is delivered!"
Translated from the original Italian.
Maki & Sonia
Shows, events & entertainment · makisonia.com
"Fast and precise, he listened and offered suggestions. Easy to reach, easy to work with."
Translated from the original Italian.
How it works
4 steps. You approve, I build.
Strategic analysis
I study your business, your market, and your competitors. I find the strongest offer to put in front of your audience. No generic sites: every decision starts from the facts.
Copywriting
I write every line of the site with the direct response method. You read it, approve it, and change anything you want. Nothing moves forward without your OK.
Design proposal
I lay out the design, the colors, the visual hierarchy. I show you the full draft, and here too you can change anything you want. It's your site. It has to feel right.
Launch
Your site goes live, optimized for Google, AI engines, GDPR, and load speed. All configured, all up to standard. The leads start coming in.
Packages
The site that works when you're not there.
Clients search Google, ask ChatGPT for a name, glance at their phone. If your site doesn't answer those questions, a competitor's does. Three packages for three different needs. Pick the one that sounds like you.
All prices below are VAT included and billed in EUR.
Showcase
For local businesses
VAT included · 3 pages · you bring the copy
Clients find you, get who you are, and call.
- 3 pages built to convert: Home, Services or Menu, Contact
- You bring the copy: I send you a template with the right questions to answer, then we refine it together on a 30-minute call
- "Call Now" and WhatsApp buttons always in view
- Found on Google and AI: structured data for Google, ChatGPT, Perplexity, Gemini
- Google Maps and business listing integrated
- Flawless on phone, tablet, and desktop
- Simple panel to update text, menu, hours, and photos yourself
- Video tutorial + 30 minutes of training to use the panel
- Hosting and domain included for the first year
- Live in 10 business days
- Payment: 50% to start, 50% on delivery
Authority
For professionals and consultants
VAT included · up to 7 pages · turnkey
Clients arrive already convinced you're the right person.
- Up to 7 pages built to convert: About, Services, Case Studies, Blog, Contact
- Professional copy included: interview with Davide + all pages written for you
- Case Studies section with a ready template to fill in
- Blog you can publish to on your own
- Found on Google and AI: on-page optimization for 5 key terms in your field, with structured data for ChatGPT, Perplexity, and Gemini
- Booking calendar integrated
- Google Analytics configured
- Panel for updates on your own
- Video tutorial + 1 hour of training on the panel and the blog
- Hosting and domain included for the first year
- Live in 14 business days
- Payment: 50% to start, 50% on delivery
Business System
For SMBs and companies
VAT included · 7+ pages · turnkey
The site brings in quote requests from companies that already understand what you do.
- Up to 12 pages built to convert: services, gallery, certifications, products
- Professional copy included: interview with Davide + all pages written for you
- Structured quote-request form: captures field, volume, and timing
- 2 dedicated landing pages (trade shows, campaigns, product launches)
- Found on Google and AI: on-page optimization for 10 key terms, with structured data for ChatGPT, Perplexity, and Gemini
- Google Analytics 4 + Search Console configured
- Panel for updates on your own
- Video tutorial + 1 hour of training on the panel and the tools
- Hosting and domain included for the first year
- 90-day performance guarantee: if the site brings in no organic leads in 3 months, the main page gets rebuilt
- Live in 18 business days
- Payment: 40% to start, 30% at the halfway point, 30% on delivery
Everything included. No surprises. Authority and Business System are turnkey: design, professional copy, launch. Showcase includes design and launch, and you bring the copy (with 30 minutes of consulting included). The price is the price you read.
After launch: updates
Text, photos, menu, hours: you update those yourself from the panel, free, whenever you want. For structural work (new pages, a redesign): €75/hr, always quoted before anything starts.
Annual renewal: €197
Hosting, SSL certificate, backups, technical maintenance, and one structural change per quarter included. No lock-in: cancel whenever you want.
Need something more?
Add-ons stay available at the same price for 12 months after your site is delivered. No markup, no rush.
The site is yours. For good.
The site is built with Astro, a modern, fast framework. The source code lives in a GitHub repository in your name. Hosting and domain are in your name. If you ever want to change providers, you take everything and walk. Zero lock-in. If you stay, it's because the work is worth it, not because you're stuck.
Need something different? Email me and we'll build a custom package.
Happy with the method and the design. Guaranteed.
I show you the drafts before anything goes live. We review them together and revise until you're 100% convinced. Nothing gets published without your written OK.
The quality of the design and the method is on me. Business results also depend on your offer and your market, which is why we start with a strategy session, to build the site on the right footing.
With the Business System package, the guarantee goes further: if after 90 days the site has brought in no organic leads, I put in up to 10 additional hours of work to analyze the data, optimize the content and structure, and fix the problem. Not a token revision: a concrete, measured, documented fix.
No lock-in, no surprises. You know what you pay and what you get.
A quick calculation
What's one extra client a month worth?
Run the simple numbers. If your average sale is €100 and an effective site brings you even 2 extra clients a month, that's €2,400 a year. Showcase starts at €800.
Your potential clients search Google and ask AI right now. If they don't find you, they don't wait: they go with whoever they do find. Not out of spite. Out of convenience.
I only take on 3 new projects a month to protect the quality you see in the portfolio. When the spots are gone, you move to the next month.
Those are the facts. The decision is yours.
Your next client is looking for you.
On Google. On ChatGPT. Do they find you?
It doesn't take months or a huge budget. It takes a site built with method, optimized to be found.
I reply personally within a few hours. No obligation.