How much does it cost to have a magalog designed?
From €1,990, and what the price covers.
Quick answer: Magalog layout, if you bring the copy already written, starts at around €1,990: the price rises with page count and complexity. If you also want the sales copy written by us, it is a separate line in the quote. Printing is always separate, at the print shop. The details are on the magalog service page.
One starting price, with the copy on its own line
The Keryx magalog starts at €1,990 for graphic design and layout. The sales copy is not included. If you already have it, written by you or your copywriter, all you need is someone who lays it out well. If the copy doesn't exist yet, or you want it written by the same people who design the page, it goes into the quote as a line of its own.
This page answers the first question: how much the layout of a magalog costs. If you first want to understand what this format really is, there's the guide on what a magalog is.
What the €1,990 layout covers
Laying out a magalog is a precise job: making sure your copy gets read from the first page to the last. The text is already good. It needs someone to build the reading path around it.
In practice, the €1,990 includes:
- the design of the reading path: where the eye lands first and where it finds the CTA
- the visual weight of headlines, subheads, sidebars, and boxes
- the complete magazine-style layout, page after page
- the placement of testimonials and proof at the points where the reader starts to doubt
- the print-ready file: correct, finished, ready to send to the print shop
The copy stays yours. We don't touch a word without your approval.
What raises the price
€1,990 is the starting point. From there, the price moves on a few concrete items:
- Page count. An 8-page magalog and a 48-page one are different jobs. Pricing works in ranges (8-24, 24-48, beyond) rather than per page.
- How much is inside. What drives the work is what the pages contain: sections, sidebars, callouts, testimonials, repeated CTAs, trackable QR codes. More pieces to design means a higher price.
- The shape your material arrives in. Clean copy, ready images, and a clear structure shorten the job. Text that needs reorganizing and photos that need fixing stretch it.
None of these items are about how pretty it looks. They are design hours, and they show in the piece the reader holds.
Printing is a separate bill
The €1,990 covers design and layout. Printing doesn't come with it.
Paper, format, print run, and shipping are paid at the print shop, and they depend on how many people you want to reach. In a direct mail campaign this line often weighs more than the design. It's worth deciding early, because it's the part where a mistake costs the most. We'll tell you how to set it up, but the print quote comes from the printer.
When the layout pays for itself
That's the math of the magalog. You've already paid for the copy, and you'll pay for printing and postage. Against those numbers, the difference between a layout that holds the reader to the last page and one that loses them on page three is hardly a cost to cut. It's the line item that decides whether the rest performs.
A poorly produced magalog costs you more than lost conversion. It burns credibility with a list you spent years building.
The questions you're asking yourself right now
Do I get the source files? Yes. When the work is done, you receive the print-ready package. The project is yours and you take it home.
How long does it take? The delivery date is set in the quote, in writing. The bottleneck is usually copy approval rather than layout.
What if I don't have the copy? Then we write the sales copy, as a separate line in the quote, and design the layout together. If you have a copywriter on your side, you bring their copy and pay only for the design. How it works when the copy comes from outside is explained here: who designs a sales letter written by a copywriter.
How to know whether the magalog is the right move
Before going to press, it's worth finding out whether your material is earning what it could. That's what the Feasibility Analysis is for, at €147, credited in full if a project starts within 60 calendar days: we look at your copy and your list, and we tell you whether the magalog makes sense or a smaller format will earn more.
If you'd rather just talk it through, write to us: bring what you have, and we'll reason about returns before opening InDesign.
