Keryx Design

Free Self-Audit

Bomb Check

Grab your marketing piece — postcard, magalog, sales letter, landing page — and answer 13 yes/no questions. Takes 2 minutes. Could save your next campaign.

1

The Invisible Headline

Is your main headline smaller than 24pt, or squeezed into a grid that shrinks it below the surrounding text?

2

The Twin Subhead

Is your subhead the same size, weight, or style as your headline — making them compete for attention?

3

The Ego Logo

Is your logo large and placed in a prime reading position (top center, or bigger than the headline)?

4

The Plastic AI Art

Are you using AI-generated images that look artificial, glossy, or 'too perfect'?

5

The Lonely QR Code

Do you have a QR code without clear instructions telling the reader what they get by scanning it?

6

The Whispering CTA

Is your call-to-action the same size and style as body text, without a distinct background or visual treatment?

7

The Invisible Contact

Is the only way to respond through a QR code or URL — no phone number, no alternative contact method?

8

The 'Trust Me' Policy

Are there no guarantees, warranties, or trust badges visible on the piece?

9

The John Doe Review

Do your testimonials lack full names, photos, or professional titles?

10

The Mystery Map

If you have a physical location, is the address or map missing from your materials?

11

The Broken Eye-Path

Does the reader's eye have to 'decide' where to look next at any point on the page?

12

The Ad That Looks Like an Ad

Does your piece immediately look like advertising rather than editorial content or a personal message?

13

The Low-Contrast Copy

Is your body text light gray on white, reversed out of a dark background, or set in a decorative font?