The Work
Magalogs, sales letters, postcards, referral systems, and split tests. Click any piece to zoom in and read the layout details.
Same Copy. Different Layout. Different Response.
Drag the slider to see how DRD layout transforms the same text from "readable" to "impossible to put down."
Referral Letter
Same copy. Generic Word layout vs. DRD layout with highlighted offers, signature authority, and clear CTA path.
Magalog Spread
Same copy. Plain two-column text vs. DRD layout with credential sidebar, pull quotes, and visual hierarchy.
Lead Gen Postcard
Same copy. Flat bullet list vs. DRD layout with authority photo, urgency elements, and impossible-to-miss CTA.
Magalog Deep Dives
Cover, opening spread, mid-section complexity, and CTA. The four moments that make or break a magalog.
Health Magalog
20-page magalog, aesthetic surgery vertical
Cover
Opening spread
Credentials + testimonial
Mid-section with callouts
Sustainability Guide
16-page magalog, gardening/sustainability vertical
Cover
Opening editorial spread
Service breakdown
Testimonials section
Fashion Lookbook-Magalog
24-page hybrid magalog, fashion/lifestyle vertical
Cover
Product editorial
Lifestyle spread
Multi-Piece Campaign Systems
Not just individual pieces. Complete referral systems designed as one integrated sequence.
Referral System A
3-page letter + wanted card, 4 touchpoints
Letter page 1
Letter page 2
Letter page 3
Wanted referral card
Referral System B
Letter + postcard, 2 touchpoints
Referral letter
Referral postcard
Split Test: 4 Layout Variants
Same copy, four different layout approaches. We test headline treatment, CTA placement, and visual hierarchy. Layout is a variable, not a decoration.
Variant A
Variant B
Variant C
Variant D
Full Gallery
Browse by category. Click any piece to zoom in and read the details.
Ready to See What DRD Does for Your Copy?
Send us a piece and get a free eye-flow audit. We'll show you exactly where readers drop off and how to fix it.
Get a Free Eye-Flow Audit