Frequently Asked Questions
Straight answers to the questions you ask yourself before spending: costs, timelines, how direct response design works and when it is worth it. Answered by Davide Filippini, founder of Keryx Design.
All questions
FAQ
What's the difference between a direct response designer and a regular graphic designer?
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FAQ
Who was the first direct response designer in Italy?
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FAQ
Why doesn't my brochure or catalog bring in clients?
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FAQ
I paid thousands of euros for a beautiful website that doesn't sell: where did I go wrong?
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FAQ
How do I prepare materials for a B2B trade show so they generate leads?
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FAQ
What is a magalog?
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FAQ
How much does it cost to have a magalog designed?
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FAQ
I'm a copywriter: who can design my sales letter without wrecking the copy?
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FAQ
How should a book be designed so it brings you clients?
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FAQ
Can design really change the conversion of a piece that's already well written?
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FAQ
How much does a professional designer cost?
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FAQ
How much does a well-made company brochure cost?
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FAQ
How much does a professional website cost?
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FAQ
How much does it cost to design and publish a book?
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FAQ
Should I hire a freelance designer or an agency?
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FAQ
How do I brief a designer? What do they need to know before starting?
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FAQ
What files should I receive at the end of a design job?
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FAQ
Why do designers' quotes vary so much?
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FAQ
Do I still need a designer with AI and Canva?
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FAQ
How do I know before paying whether a designer can sell or just "make things look nice"?
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FAQ
How does getting started with Keryx Design work?
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FAQ
Communication agency or direct response specialist: which one suits an SMB?
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FAQ