How long does a brochure, a logo or a website take?
From 3-4 days, and what slows projects.
Quick answer: With Keryx Design, typical timelines run below the industry average: 3-4 business days for flyers and inserts, 3-5 for a landing page, 5-7 for a sales letter, 10-14 for a magalog. The reason is a structured workflow: a complete brief before starting, scheduled revisions. For logos, larger brochures and websites, the date is set in the quote, in writing. The variable that stretches timelines is still the client's material: copy, photos and answers that arrive late. The step-by-step process: how we work.
Typical timelines, piece by piece
| Piece | Typical time with Keryx Design |
|---|---|
| Flyers and inserts | 3-4 business days |
| Landing page | 3-5 business days |
| Sales letter | 5-7 business days |
| Magalog | 10-14 business days |
| Logos, larger brochures, websites | Date written into the quote |
Timelines count from the moment your material is complete, and that detail matters more than the table: we'll get to it in a moment. For larger projects we don't give a generic range: the delivery date goes into the quote, in writing, and is part of the agreement.
Where below-average timelines come from
No tricks: the time is earned before the file is ever opened. The process is always the same:
- Complete brief before starting. Goal, audience, available material: everything settled up front, so there's no backtracking mid-project. How to prepare one: how to brief a designer.
- Scheduled revisions. Checkpoints have dates: you know when you'll see the draft and when your answers are due. Endless revisions grow where checkpoints are missing.
- A single point of contact. The same person handles the project from brief to delivery: no handoffs to wait on.
The variable that doubles any estimate
In practice, late projects are almost always waiting on the same thing: the client's material. The copy "I'll send you by Friday", the photos still to be tracked down, the answer on the draft sitting for ten days. Design work moves at the speed of the slowest piece, and the slowest piece is rarely the design.
Tight deadlines, printing and instant quotes
"I have a real, tight deadline: can things be sped up?" Sometimes yes, if you declare it in the brief right away: the calendar gets reorganized or the piece gets scaled down to fit. What a serious professional won't do is promise the date and miss it.
"And printing, how much does it add?" The print shop has its own timelines, normally a few business days plus shipping, and they vary with print run and finishes. They need to be planned together with the artwork date: that's why we ask right away whether an external deadline exists, like a trade show.
"Is a fast quote a good sign?" A serious estimate takes a minimum of analysis: be wary of figures fired off over the phone in five minutes. The reason why: why design quotes vary so much.
If the date matters, start on the right foot
The fastest way to get reliable timelines is the feasibility analysis: for $147 we examine your material and your goal and tell you in writing what we would do, at what cost and with what realistic timelines. If the project goes ahead, the $147 is credited toward the deposit.
